In Defense of Brick-and-Mortar

Sadly numerous on-line mattress sellers feel it necessary to vilify a whole group of dedicated professionals to create reluctance in mattress shoppers to enter an actual mattress store:

The general consensus among those bed-in-a-box sellers is that brick-and-mortar mattress stores are using “tricky tactics” are “cutting corners”, are “charlatans”, selling “snake oil” and will “hover you” while “stopping at nothing to convince you that the rows of mattresses they know absolutely nothing about are all somehow perfect for you”. In addition, mattresses in brick-and-mortar stores are “over-priced” and “over-complicated”.*

All of our beds are sold in independent stores whose owners and staff deeply care about their community, love to share their knowledge about sleep and expertly guide people through their choices to make sure the bed they buy is right for them and not a one-size-fits-all compromise.

People can only make informed mattress choices if they allow their body to FEEL the differences in firmness and support dynamics of the different models.
Relying on other people’s reviews and promises on on-line sales platforms simply is not good enough when making such an important choice that will affect your health and well-being for years to come.

BE 1500 mattress 

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*All above quotes are actual quote from Casper, Zenhaven, Tuft and Needle, Avocado mattress - similar sentiments can be found on other on-line seller websites.